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Integrating information technology and marketing : an examination of the drivers and outcomes of e-Marketing capability
Trainor, Kevin J.; Rapp, Adam; Beitelspacher, Lauren Skinner - In: Industrial marketing management : the international … 40 (2011) 1, pp. 162-174
Persistent link: https://www.econbiz.de/10008907879
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Special issue: Marketing in the e-channel
Kannan, P. K. (contributor) - 2000
Persistent link: https://www.econbiz.de/10001689478
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Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon; Chow, T. Edwin - In: Industrial marketing management : the international … 93 (2021), pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
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"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina; Dibb, Sally - In: Industrial marketing management : the international … 102 (2022), pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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Shifting selves and product reviews : how the effects of product reviews vary depending on the self-views and self-regulatory goals of consumers
Kwon, Ohyoon; Sung, Yongjun - In: International journal of electronic commerce : IJEC 17 (2012/13) 1, pp. 59-82
Persistent link: https://www.econbiz.de/10009659342
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Understanding the role of service innovation behavior on business customer performance and loyalty
Woo, Heeseok; Kim, Sang Jin; Wang, Huanzhang - In: Industrial marketing management : the international … 93 (2021), pp. 41-51
Persistent link: https://www.econbiz.de/10012501935
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Can customer loyalty to a salesperson be harmful? : examining customer perceptions of salesperson emotional labor strategies post ethical transgressions
Chaker, Nawar N.; Beeler, Lisa L.; Delpechitre, Duleep - In: Industrial marketing management : the international … 96 (2021), pp. 238-253
Persistent link: https://www.econbiz.de/10013194581
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Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de; Coussement, Kristof; Verbeke, Wouter; … - In: Industrial marketing management : the international … 99 (2021), pp. 28-39
Persistent link: https://www.econbiz.de/10013206384
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Wholesale pricing or agency pricing on online retail platforms : the effects of customer loyalty
Chen, Lin; Nan, Guofang; Li, Minqiang - In: International journal of electronic commerce : IJEC 22 (2018) 4, pp. 576-608
Persistent link: https://www.econbiz.de/10011932699
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Developing a manufacturer-distributor information partnership
Reddy, N. Mohan - In: Industrial marketing management : the international … 15 (1986) 2, pp. 157-163
Persistent link: https://www.econbiz.de/10001027943