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Big data utilisation and its effect on supply chain resilience in Emirati companies
Manikas, Ioannis; Sundarakani, Balan; Shehabeldin, Mohamed - In: International journal of logistics : research and … 26 (2023) 10, pp. 1334-1358
Persistent link: https://www.econbiz.de/10014333994
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Impact of big data on supply chain management
Raman, Seetha; Patwa, Nitin; Niranjan, Indu; Ranjan, Ujjwal - In: International journal of logistics : research and … 21 (2018) 6, pp. 579-596
Persistent link: https://www.econbiz.de/10011974927
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Managing supply chain resources with Big Data Analytics : a systematic review
Barbosa, Marcelo Werneck; Calle Vicente, Alberto de la; … - In: International journal of logistics : research and … 21 (2018) 3, pp. 177-200
Persistent link: https://www.econbiz.de/10011881154
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A big data driven framework for demand-driven forecasting with effects of marketing-mix variables
Kumar, Ajay; Shankar, Ravi; Aljohani, Naif Radi - In: Industrial marketing management : the international … 90 (2020), pp. 493-507
Persistent link: https://www.econbiz.de/10012372710
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A multi-dimension framework for value creation through big data
Elia, Gianluca; Polimeno, Gloria; Solazzo, Gianluca; … - In: Industrial marketing management : the international … 90 (2020), pp. 508-522
Persistent link: https://www.econbiz.de/10012372712
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A framework for big data analytics in commercial social networks : a case study on sentiment analysis and fake review detection for marketing decision-making
Kauffmann, Erick; Peral, Jesús; Gil, David; … - In: Industrial marketing management : the international … 90 (2020), pp. 523-537
Persistent link: https://www.econbiz.de/10012372713
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Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando; Maione, Gennaro; Grimaldi, Mara; Loia, … - In: Industrial marketing management : the international … 90 (2020), pp. 538-557
Persistent link: https://www.econbiz.de/10012372714
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A multi-dimension framework for value creation through Big Data
Elia, Gianluca; Polimeno, Gloria; Solazzo, Gianluca; … - In: Industrial marketing management : the international … 90 (2020), pp. 617-632
Persistent link: https://www.econbiz.de/10012372743
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Spillover effects of investment in big data analytics in B2B relationships : what is the role of human capital?
Sena, Vania; Ozdemir, Sena - In: Industrial marketing management : the international … 86 (2020), pp. 77-89
Persistent link: https://www.econbiz.de/10012212209
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Fostering B2B sales with customer big data analytics
Hallikainen, Heli; Savimäki, Emma; Laukkanen, Tommi - In: Industrial marketing management : the international … 86 (2020), pp. 90-98
Persistent link: https://www.econbiz.de/10012212211