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Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
Woisetschläger, David; Hanning, Debra; Backhaus, Christof - In: Industrial marketing management : the international … 52 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011447498
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Value for value : the dynamics of supplier value in collaborative new product development
Smals, Raphaël G. M.; Smits, Armand A. J. - In: Industrial marketing management : the international … 41 (2012) 1, pp. 156-165
Persistent link: https://www.econbiz.de/10009513199
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The contrary forces of innovation : a conceptual model for studying networked innovation processes
Hoholm, Thomas; Olsen, Per Ingvar - In: Industrial marketing management : the international … 41 (2012) 2, pp. 344-356
Persistent link: https://www.econbiz.de/10009544740
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Modular interconnected processes, fluid partnering, and innovation speed : a loosely coupled systems perspective on B2B service supply chain management
Acharya, Chandan; Ojha, Divesh; Patel, Pankaj; Gokhale, … - In: Industrial marketing management : the international … 89 (2020), pp. 209-219
Persistent link: https://www.econbiz.de/10012290047
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B2B SME management of antecedents to the application of social media
Brink, Tove - In: Industrial marketing management : the international … 64 (2017), pp. 57-65
Persistent link: https://www.econbiz.de/10011738322