//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Brand management
342
Markenführung
342
Consumer behaviour
198
Konsumentenverhalten
198
Brand image
194
Markenimage
194
Brand
111
Markenartikel
109
B-to-B-Marketing
63
Business-to-business marketing
63
Beziehungsmarketing
58
Relationship marketing
58
Werbewirkung
56
Social Web
52
Social web
52
Internet marketing
50
Marketing management
50
Marketingmanagement
50
Online-Marketing
50
Lieferantenmanagement
45
Supplier relationship management
45
Advertising
36
Werbung
34
Emerging economies
19
Schwellenländer
19
Corporate reputation
18
Designation of origin
18
Firmenimage
18
Herkunftsbezeichnung
18
Innovation
16
China
15
Corporate Social Responsibility
15
Corporate social responsibility
15
Viral marketing
15
Virales Marketing
15
International marketing
13
Internationales Marketing
13
Brand architecture
12
brand attitude
12
more ...
less ...
Online availability
All
Undetermined
42
Type of publication
All
Article
55
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
56
Aufsatz in Zeitschrift
56
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
56
Author
All
Brasel, S. Adam
2
Kim, Dong Hoo
2
Nagar, Komal
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahn, Sun Joo
1
Alden, Dana
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Bajpai, Naval
1
Balboni, Bernardo
1
Barone, Michael J.
1
Bellman, Steven
1
Berg, Kati Tusinski
1
Billore, Aditya
1
Brown, Mark
1
Broyles, Sheri J.
1
Burkhalter, Janée N.
1
Burnasheva, Regina
1
Chakrabarti, Somnath
1
Chandrasekaran, Deepa
1
Chen, Huan
1
Chen, Qimei
1
Christodoulides, George
1
Das, Enny
1
Dorsch, Michael J.
1
Dunn, Lea
1
Duraipandian, Israel
1
Eastin, Matthew S.
1
Fajardo, Tatiana M.
1
Fazli-Salehi, Reza
1
Fullerton, Jami A.
1
Ghaffari, Farhad
1
Gips, James
1
Gistri, Giacomo
1
Goyal, Vinay
1
Grewal, Dhruv
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of global marketing
Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of business research : JBR
49
International journal of advertising : the review of marketing communications
41
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
30
Journal of promotion management : JPM
27
Journal of advertising research
26
The journal of brand management : an international journal
26
Psychology & marketing
25
SpringerLink / Bücher
20
International journal of internet marketing and advertising : IJIMA
19
Journal of promotion management : innovations in planning and applied research
19
Journal of retailing and consumer services
17
Marketing : ZFP ; journal of research and management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of advertising : official publication of the American Academy of Advertising
12
Marketing intelligence & planning
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Asia Pacific journal of marketing and logistics
9
Journal of marketing research : JMR
9
Springer eBook Collection / Business and Economics
9
The journal of consumer marketing
9
International journal of sports marketing & sponsorship
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing
7
Journal of current issues and research in advertising
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of strategic marketing
6
Research
6
more ...
less ...
Source
All
ECONIS (ZBW)
56
Showing
1
-
10
of
56
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
2
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
Saved in:
3
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
4
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
5
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
6
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
7
Logo
design
in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
8
Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
9
Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe
;
Ahn, Sun Joo
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
Saved in:
10
Time will tell : managing post-purchase changes in brand attitude
He, Yi
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->