Narrow search
Showing 1 - 10 of 10
Cover Image
Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
Figueiredo, Bernardo; Chelekis, Jessica; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 257-271
Persistent link: https://www.econbiz.de/10011286467
Cover Image
Actionable marketing knowledge : a close reading of representation, knowledge and action in market research
Diaz Ruiz, Carlos; Holmlund, Maria - In: Industrial marketing management : the international … 66 (2017), pp. 172-180
Persistent link: https://www.econbiz.de/10011776008
Cover Image
Past, present, and future business-to-business marketing research
Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; … - In: Industrial marketing management : the international … 69 (2018), pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Cover Image
Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 69 (2018), pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
Cover Image
How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
Cover Image
Journal of Macromarketing special issue : anti-consumption research and society
Lee, Michael S. W.; Cherrier, Hélène; Belk, Russell W. - In: Journal of macromarketing : examining the interactions … 33 (2013) 3, pp. 187-189
Persistent link: https://www.econbiz.de/10010126293
Cover Image
Business models : impact on business markets and opportunities for marketing research
Ehret, Michael; Kashyap, Vishal; Wirtz, Jochen - In: Industrial marketing management : the international … 42 (2013) 5, pp. 649-655
Persistent link: https://www.econbiz.de/10010211455
Cover Image
Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 102 (2022), pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
Cover Image
Editorial: qualitative research in business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, … - In: Industrial marketing management : the international … 98 (2021), pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Cover Image
A synthesis of research on the marketing-sales interface : 1984-2020
Chernetsky, Victor V.; Hughes, Douglas E.; Schrock, Wyatt A. - In: Industrial marketing management : the international … 105 (2022), pp. 159-181
Persistent link: https://www.econbiz.de/10013494049