//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Bayus, Barry L."
~person:"Markovic, Stefan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
6
Markenführung
6
Lieferantenmanagement
3
Supplier relationship management
3
B-to-B-Marketing
2
Brand architecture
2
Business ethics
2
Business-to-business marketing
2
Co-creation
2
Corporate Social Responsibility
2
Corporate culture
2
Corporate reputation
2
Corporate social responsibility
2
Firmenimage
2
Innovation
2
Markenarchitektur
2
Unternehmensethik
2
Unternehmenskultur
2
B2B relationships
1
Brand strategy
1
Brand-led innovation management
1
Business-to-business
1
Conscientious brands
1
Conscientious corporate brands
1
Conscientious organizations
1
Corporate brand identity
1
Corporate brand purpose
1
Corporate brands
1
Customer integration
1
Innovation management
1
Innovation-led brand management
1
Innovationsmanagement
1
Kundenintegration
1
Multiple case study
1
New product development
1
Organisationsforschung
1
Organizational conscience
1
Organizational research
1
Qualitative Methode
1
Qualitative method
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
6
Author
All
Bayus, Barry L.
Markovic, Stefan
Christodoulides, George
7
Kumar, V.
6
Keller, Kevin Lane
5
Gupta, Suraksha
4
Ewing, Michael
3
Grohmann, Bianca
3
Homburg, Christian
3
Ind, Nicholas
3
Jewell, Robert D.
3
Leek, Sheena
3
Lindgreen, Adam
3
Nyadzayo, Munyaradzi W.
3
Singh, Jaywant
3
Anabila, Peter
2
Bei, Lien-ti
2
Beverland, Michael B.
2
Biraghi, Silvia
2
Block, Martin P.
2
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Brown, Brian P.
2
Calantone, Roger J.
2
Cao, Zixia
2
Casaló, Luis V.
2
Casidy, Riza
2
Diamantopoulos, Adamantios
2
Fuxman, Leonora
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Hsiao, Shih-Hui
2
Iglesias, Oriol
2
Iyer, Pramod
2
Khamitov, Mansur
2
Khan, Huda
2
Kim, Dong Hoo
2
Kim, Soojin
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of business ethics : JOBE
3
Journal of business research : JBR
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the interplay between brand and innovation management : findings and future research directions
Brexendorf, Tim Oliver
;
Bayus, Barry L.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 548-557
Persistent link: https://www.econbiz.de/10011340285
Saved in:
2
Introduction to the special section "brand and innovation interdependency"
Bayus, Barry L.
;
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 545-547
Persistent link: https://www.econbiz.de/10011340286
Saved in:
3
Special topic section: Brand and innovation interdependency
Bayus, Barry L.
(
contributor
)
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 545-609
Persistent link: https://www.econbiz.de/10011340289
Saved in:
4
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
5
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
6
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->