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Uncertainty-driven Innovation : Managing the New Product Development Processes in an Unpredictable Environment

Marzi, Giacomo - 2022

Chapter 1: The Unpredictable Environment and Role of Innovation -- Chapter 2: The Entrepreneurs, the Innovation Process … and the Management of Uncertainty -- Chapter 3: The Necessity and the Drawbacks of Product and Process Innovation … how uncertainty can shape product innovation, process innovation, and the new product development process by covering …

Persistent link: https://www.econbiz.de/10013192316

Marketing capability, organizational adaptation and new product development performance

Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166

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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference

Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142

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Leveraging internal resources and external business networks for new product success : a dynamic capabilities perspective

Zhang, Junfeng; Wu, Wei-ping - In: Industrial marketing management : the international … 61 (2017), pp. 170-181

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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework

Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155

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Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors

Woisetschläger, David; Hanning, Debra; Backhaus, Christof - In: Industrial marketing management : the international … 52 (2016), pp. 109-116

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Projective customer competence : projecting future customer needs that drive innovation performance

Stanko, Michael A.; Bonner, Joseph M. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1255-1265

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Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas

O'Cass, Aron; Heirati, Nima; Ngo, Liem Viet - In: Industrial marketing management : the international … 43 (2014) 5, pp. 862-872

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Divergent thinking and market visioning competence : an early front-end radical innovation success typology

Reid, Susan E.; DeBrentani, Ulrike; Kleinschmidt, Elko J. - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1351-1361

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The effect of radical innovation in/congruence on new product performance

Baker, William E.; Sinkula, James M.; Grinstein, Amir; … - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1314-1323

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