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Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi; Duan, Keran; Zhao, Hongke; Zhao, Yuqing; … - In: Industrial marketing management : the international … 90 (2020), pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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Developing logistics value propositions : drawing insights from a disturbed manufacturing solution
Liu, Haokun; Purvis, Laura; Mason, Robert; Wells, Peter - In: Industrial marketing management : the international … 89 (2020), pp. 517-527
Persistent link: https://www.econbiz.de/10012291293
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Product radicalness and firm performance in B2B marketing : a moderated mediation model
Carmona-Lavado, Antonio; Gopalakrishnan, Shanthi; … - In: Industrial marketing management : the international … 85 (2020), pp. 58-68
Persistent link: https://www.econbiz.de/10012211983
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Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed; Naudé, Peter; Smith, Paul; … - In: Industrial marketing management : the international … 108 (2023), pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
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The technology-mindset interactions : leading to incremental, radical or revolutionary innovations
Ringberg, Torsten; Reihlen, Markus; Rydén, Pernille - In: Industrial marketing management : the international … 79 (2019), pp. 102-113
Persistent link: https://www.econbiz.de/10012064197
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Capabilities for data-driven innovation in B2B industrial companies
Eriksson, Taina; Heikkilä, Marikka - In: Industrial marketing management : the international … 111 (2023), pp. 158-172
Persistent link: https://www.econbiz.de/10014368360
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Crisis induced CSR innovation : CSR implementation in B2B firms before and after COVID-19
Magrizos, Solon; Harris, Lloyd C. - In: Industrial marketing management : the international … 115 (2023), pp. 44-56
Persistent link: https://www.econbiz.de/10014454775
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Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar; Beverland, Michael B. - In: Industrial marketing management : the international … 88 (2020), pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
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The contingent effect of social networking ties on Asian immigrant enterprises' innovation
Chung, Henry F. L.; Yen, Dorothy A.; Wang, Cheng Lu - In: Industrial marketing management : the international … 88 (2020), pp. 414-425
Persistent link: https://www.econbiz.de/10012285381