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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia; Mariadoss, Babu John; Chennamaneni, … - In: Industrial marketing management : the international … 55 (2016), pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
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Positioning through B2B carrier signals : understanding how service quality is communicated via websites
Williams, Zachary; Lueg, Jason E.; Hancock, Tyler; … - In: Industrial marketing management : the international … 81 (2019), pp. 54-64
Persistent link: https://www.econbiz.de/10012107680
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Exploring the impact of trust and relational embeddedness in e-marketplaces : an empirical study in Taiwan
Chien, Shu-hua; Chen, Ying-hueih; Hsu, Chin-yen - In: Industrial marketing management : the international … 41 (2012) 3, pp. 460-468
Persistent link: https://www.econbiz.de/10009546618
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Technology readiness in a B2B online retail context : an examination of antecedents and outcomes
Vize, Róisín; Coughlan, Joseph; Kennedy, Aileen; … - In: Industrial marketing management : the international … 42 (2013) 6, pp. 909-918
Persistent link: https://www.econbiz.de/10010211252
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How buyer's expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage
Rao, S. Subba; Truong, Dothang; Senecal, Sylvain; Le, … - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1035-1045
Persistent link: https://www.econbiz.de/10003555800
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Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas; Hänggi, Roman; Laglia, Leonardo; … - In: Industrial marketing management : the international … 116 (2024), pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
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Effect of entrepreneurial orientation, collectivistic orientation and swift Guanxi with suppliers on market performance : a study of e-commerce enterprises
Niu, Yongge; Deng, Fumin; Hao, Andy W. - In: Industrial marketing management : the international … 88 (2020), pp. 35-46
Persistent link: https://www.econbiz.de/10012285320
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Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon; Chow, T. Edwin - In: Industrial marketing management : the international … 93 (2021), pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
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Buyer-supplier matching in online B2B marketplace : an empirical study of small- and medium-sized enterprises (SMEs)
Yoon, Yeo Lim; Yoon, Yeohong; Nam, Hyoryung; Choi, Jeonghye - In: Industrial marketing management : the international … 93 (2021), pp. 90-100
Persistent link: https://www.econbiz.de/10012501939