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Beyond research method to research collaboration : research co-production relationships with practitioners
Young, Louise; Freytag, Per V. - In: Industrial marketing management : the international … 92 (2021), pp. 244-253
Persistent link: https://www.econbiz.de/10012491053
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Product innovation through coopetition in alliances : singular or plural governance?
Bouncken, Ricarda B.; Clauß, Thomas; Fredrich, Viktor - In: Industrial marketing management : the international … 53 (2016), pp. 77-90
Persistent link: https://www.econbiz.de/10011448082
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Introduction to special issue on innovations and networks : innovation of, within, through and by networks
Freytag, Per V.; Young, Louise - In: Industrial marketing management : the international … 43 (2014) 3, pp. 361-364
Persistent link: https://www.econbiz.de/10010371788
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Special issue on innovation in networks : per Freytag and Louise Young
Freytag, Per V. (contributor) - 2014
Persistent link: https://www.econbiz.de/10010371792
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Post-formational buyer directives : aid or harm for learning and innovation in alliances?
Bouncken, Ricarda B.; Ratzmann, Martin; Covin, Jeffrey G.; … - In: Industrial marketing management : the international … 112 (2023), pp. 27-39
Persistent link: https://www.econbiz.de/10014334264
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Value-creation-capture-equilibrium in new product development alliances : a matter of coopetition, expert power, and alliance importance
Bouncken, Ricarda B.; Fredrich, Viktor; Ritala, Paavo; … - In: Industrial marketing management : the international … 90 (2020), pp. 648-662
Persistent link: https://www.econbiz.de/10012372739
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Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto; Freytag, Per V.; Ingstrup, Mads Bruun - In: Industrial marketing management : the international … 105 (2022), pp. 79-93
Persistent link: https://www.econbiz.de/10013494037