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The effects of inbound open innovation, outbound open innovation, and team role diversity on open source software project performance
Tang, Ya; Fisher, Gregory J.; Qualls, William J. - In: Industrial marketing management : the international … 94 (2021), pp. 216-228
Persistent link: https://www.econbiz.de/10012513163
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The timing of diverse external stakeholder involvement during interfirm open innovation : the effects on new product speed to market and product lifespan
Fisher, Gregory J.; John-Mariadoss, Babu; Kuzmich, Daniel; … - In: Industrial marketing management : the international … 117 (2024), pp. 386-401
Persistent link: https://www.econbiz.de/10014531392
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What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.; Malshe, Avinash; Fisher, Gregory J. - In: Industrial marketing management : the international … 84 (2020), pp. 271-286
Persistent link: https://www.econbiz.de/10012162589