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The tribes in the field of servitization : discovering latent streams across 30 years of research
Rabetino, Rodrigo; Kohtamäki, Marko; Brax, Saara A.; … - In: Industrial marketing management : the international … 95 (2021), pp. 70-84
Persistent link: https://www.econbiz.de/10012588313
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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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Managerial perspectives on crowdsourcing in the new product development process
Zahay, Debra; Hajli, Nick; Sihi, Debika - In: Industrial marketing management : the international … 71 (2018), pp. 41-53
Persistent link: https://www.econbiz.de/10011871383
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Understanding market agility for new product success with big data analytics
Hajli, Nick; Tajvidi, Mina; Gbadamosi, Ayantunji; … - In: Industrial marketing management : the international … 86 (2020), pp. 135-143
Persistent link: https://www.econbiz.de/10012212432
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Learning in strategic alliances : reviewing the literature streams and crafting the agenda for future research
Kohtamäki, Marko; Rabetino, Rodrigo; Huikkola, Tuomas - In: Industrial marketing management : the international … 110 (2023), pp. 68-84
Persistent link: https://www.econbiz.de/10014306702
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Managing digital servitization toward smart solutions : framing the connections between technologies, business models, and ecosystems
Kohtamäki, Marko; Rabetino, Rodrigo; Parida, Vinit; … - In: Industrial marketing management : the international … 105 (2022), pp. 253-267
Persistent link: https://www.econbiz.de/10013494054