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"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina; Dibb, Sally - In: Industrial marketing management : the international … 102 (2022), pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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Special section on accounting and marketing perspectives of value creation in inter-firm collaboration in industrial markets
Kraus, Kalle (contributor) - In: Industrial marketing management : the international … 46 (2015), pp. 3-121
Persistent link: https://www.econbiz.de/10011286954
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Past, present, and future business-to-business marketing research
Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; … - In: Industrial marketing management : the international … 69 (2018), pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 69 (2018), pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
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Dynamic capabilities of biologics firms in the emerging business market : perspective of dynamic capabilities evident
Wang, Yi-Sheng; Hsu, Tsuen-Ho - In: Industrial marketing management : the international … 71 (2018), pp. 5-18
Persistent link: https://www.econbiz.de/10011871364
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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Dispersion of influence between marketing and sales : its effects on superior customer value and market performance
Troilo, Gabriele; Luca, Luigi M. de; Guenzi, Paolo - In: Industrial marketing management : the international … 38 (2009) 8, pp. 872-882
Persistent link: https://www.econbiz.de/10003924775
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The integration between marketing and purchasing in the traceability process
Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 38 (2009) 8, pp. 883-891
Persistent link: https://www.econbiz.de/10003924777
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Business relationship portfolios and subcontractors' capabilities
Furlan, Andrea; Grandinetti, Roberto; Camuffo, Arnaldo - In: Industrial marketing management : the international … 38 (2009) 8, pp. 937-945
Persistent link: https://www.econbiz.de/10003924809
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Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics in industrial markets
Chen, Yen Chun; Lie, Po-Chien; Arnold, Todd J. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1181-1191
Persistent link: https://www.econbiz.de/10010227782