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Beyond research method to research collaboration : research co-production relationships with practitioners
Young, Louise; Freytag, Per V. - In: Industrial marketing management : the international … 92 (2021), pp. 244-253
Persistent link: https://www.econbiz.de/10012491053
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The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Tsai, Kuen-hung; Chou, Christine; Kuo, Jyh-huei - In: Industrial marketing management : the international … 37 (2008) 8, pp. 884-894
Persistent link: https://www.econbiz.de/10003793429
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Applying knowledge management to project marketing in a demanding technology transfer project : convincing the industrial customer over the knowledge gap
Lehtimäki, Tuula; Simula, Henry; Salo, Jari - In: Industrial marketing management : the international … 38 (2009) 2, pp. 228-236
Persistent link: https://www.econbiz.de/10003848028
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Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry
Gupta, Manak C.; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 36 (2007) 4, pp. 540-548
Persistent link: https://www.econbiz.de/10003469182
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Firm survival through a crisis : the influence of market orientation, marketing innovation and business strategy
Naidoo, Vikash - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1311-1320
Persistent link: https://www.econbiz.de/10008807123
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Marketing communication strategies in support of product launch : an empirical study of Taiwanese high-tech firms
Chen, Chien-Wei; Shen, Chung-Chi; Chiu, Wan-Yu - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1046-1056
Persistent link: https://www.econbiz.de/10003555839
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Entrepreneurship : its relationship with market orientation and learning orientation and as antecedents to innovation and customer value
Nasution, Hanny N.; Mavondo, Felix T.; Matanda, … - In: Industrial marketing management : the international … 40 (2011) 3, pp. 336-345
Persistent link: https://www.econbiz.de/10008991589
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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801