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A sensemaking perspective on coopetition
Lundgren-Henriksson, Eva-Lena; Kock, Sören - In: Industrial marketing management : the international … 57 (2016), pp. 97-108
Persistent link: https://www.econbiz.de/10011548681
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Organizing and strategizing in changing networks : contributions to theory, methodology and management
Freytag, Per V.; Munksgaard, Kristin B.; Clarke, Ann … - In: Industrial marketing management : the international … 58 (2016), pp. 4-10
Persistent link: https://www.econbiz.de/10011549355
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Coopetition in a headwind - the interplay of sensemaking, sensegiving, and middle managerial emotional response in coopetitive strategic change development
Lundgren-Henriksson, Eva-Lena; Kock, Sören - In: Industrial marketing management : the international … 58 (2016), pp. 20-34
Persistent link: https://www.econbiz.de/10011549361
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Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.; Gyrd-Jones, Richard I. - In: Industrial marketing management : the international … 81 (2019), pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
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Strategic and operational alignment of sales-marketing interfaces : dual paths within an SME configuration
Malshe, Avinash; Friend, Scott B.; Khatib, Jamal A. al-; … - In: Industrial marketing management : the international … 66 (2017), pp. 145-158
Persistent link: https://www.econbiz.de/10011776011
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Financial performance of servitized manufacturing firms : a configuration issue between servitization strategies and customer-oriented organizational design
Ambroise, Laure; Prim-Allaz, Isabelle; Teyssier, Christine - In: Industrial marketing management : the international … 71 (2018), pp. 54-68
Persistent link: https://www.econbiz.de/10011871389
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Strategic relationships between boundary-spanning functions : aligning customer relationship management with supplier relationship management
Piercy, Nigel - In: Industrial marketing management : the international … 38 (2009) 8, pp. 857-864
Persistent link: https://www.econbiz.de/10003924768
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Making sense of a market information system for superior performance : the roles of organizational responsiveness and innovation strategy
Wei, Yinghong; Wang, Qiong - In: Industrial marketing management : the international … 40 (2011) 2, pp. 267-277
Persistent link: https://www.econbiz.de/10008934044
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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A diagnostic tool to determine a strategic improvisation Readiness Index Score (IRIS) to survive, adapt, and thrive in a crisis
Hughes, Paul; Morgan, Robert; Hodgkinson, Ian R.; … - In: Industrial marketing management : the international … 88 (2020), pp. 485-499
Persistent link: https://www.econbiz.de/10012285389