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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - In: Industrial marketing management : the international … 116 (2024), pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
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The impact of digital technology on relationships in a business network
Pagani, Margherita; Pardo, Catherine - In: Industrial marketing management : the international … 67 (2017), pp. 185-192
Persistent link: https://www.econbiz.de/10011822068
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Maximizing buyer-supplier relationships in the Digital Era : concept and research agenda
Obal, Michael; Lancioni, Richard A. - In: Industrial marketing management : the international … 42 (2013) 6, pp. 851-854
Persistent link: https://www.econbiz.de/10010211269
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B2B SME management of antecedents to the application of social media
Brink, Tove - In: Industrial marketing management : the international … 64 (2017), pp. 57-65
Persistent link: https://www.econbiz.de/10011738322
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Analytics in the era of big data : the digital transformations and value creation in industrial marketing
Wang, William Yu Chung; Wang, Yichuan - In: Industrial marketing management : the international … 86 (2020), pp. 12-15
Persistent link: https://www.econbiz.de/10012212180
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Consumer involvement in supply networks : a cubic typology of C2B2C and C2B2B business models
Aspara, Jaakko; Grant, David B.; Holmlund, Maria - In: Industrial marketing management : the international … 93 (2021), pp. 356-369
Persistent link: https://www.econbiz.de/10012501980
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B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo; Marrucci, Anna; Vianelli, Donata; … - In: Industrial marketing management : the international … 114 (2023), pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
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Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
Zia, Najam ul; Shamim, Saqib; Zeng, Jing; Awan, Usama; … - In: Industrial marketing management : the international … 113 (2023), pp. 14-29
Persistent link: https://www.econbiz.de/10014433594
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Managing B2B customer journeys in digital era : four management activities with artificial intelligence-empowered tools
Rusthollkarhu, Sami; Toukola, Sebastian; … - In: Industrial marketing management : the international … 104 (2022), pp. 241-257
Persistent link: https://www.econbiz.de/10013326935
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Love or hate? : hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs
Visentin, Marco; Tuan, Annamaria; Prestini, Stefano - In: Industrial marketing management : the international … 98 (2021), pp. 28-40
Persistent link: https://www.econbiz.de/10013206344