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Introduction to the IMM special issue on "Project marketing and the marketing of solutions" : a comprehensive approach to project marketing and the marketing of solutions
Cova, Bernard; Salle, Robert - In: Industrial marketing management : the international … 36 (2007) 2, pp. 138-146
Persistent link: https://www.econbiz.de/10003431916
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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308
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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko; Rajala, Risto - In: Industrial marketing management : the international … 56 (2016), pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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The customer as enabler of value (co)-creation in the solution business
Petri, Jan; Jacob, Frank - In: Industrial marketing management : the international … 56 (2016), pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
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The role of a solutions salesperson : reducing uncertainty and fostering adaptiveness
Ulaga, Wolfgang; Kohli, Ajay Kumar - In: Industrial marketing management : the international … 69 (2018), pp. 161-168
Persistent link: https://www.econbiz.de/10011822564
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Marketing strategy and the efficacy of procedural justice : the mid-level marketing manager in industrial service firms
Rosier, Eleri R.; Morgan, Robert; Cadogan, John W. - In: Industrial marketing management : the international … 39 (2010) 3, pp. 450-459
Persistent link: https://www.econbiz.de/10003976502
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Relational and transactional factors as hybrid criteria for buyer project selection (BPS) : an exploratory study from industrial suppliers' perspective
Lee, Wangen; Lin, Tom M. Y.; Lee, Wenshu; Lee, Ji-ren - In: Industrial marketing management : the international … 39 (2010) 4, pp. 605-615
Persistent link: https://www.econbiz.de/10003983992
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Delivering integrated solutions in the public sector : the unbundling paradox
Roehrich, Jens K.; Caldwell, Nigel D. - In: Industrial marketing management : the international … 41 (2012) 6, pp. 995-1007
Persistent link: https://www.econbiz.de/10009656650
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A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian - In: Industrial marketing management : the international … 40 (2011) 2, pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
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Transitioning from product to service-led growth in manufacturing firms : emergent challenges in selecting and managing the industrial sales force
Ulaga, Wolfgang; Loveland, James M. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 113-125
Persistent link: https://www.econbiz.de/10010359368