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Strategic change and innovation reputation : opening up the innovation process
Morgan, Todd; Obal, Michael W.; Jewell, Robert D. - In: Journal of business research : JBR 132 (2021), pp. 249-259
Persistent link: https://www.econbiz.de/10012581604
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The joint impact of entrepreneurial orientation and market orientation in new product development : studying firm and environmental contingencies
Morgan, Todd; Anokhin, Sergey Alexander - In: Journal of business research : JBR 113 (2020), pp. 129-138
Persistent link: https://www.econbiz.de/10012230449
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Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Morgan, Todd; Anokhin, Sergey Alexander; Wincent, Joakim - In: Industry and innovation 26 (2019) 9, pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
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New service development by manufacturing firms : effects of customer participation under environmental contingencies
Morgan, Todd; Anokhin, Sergey Alexander; Wincent, Joakim - In: Journal of business research : JBR 104 (2019), pp. 497-505
Persistent link: https://www.econbiz.de/10012105180
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Entrepreneurial orientation and new product performance in SMEs : the mediating role of customer participation
Morgan, Todd; Anokhin, Sergey - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303799