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Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris; Taieb, Besma; Chandon, Jean-Louis - In: Journal of business research : JBR 69 (2016) 3, pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
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Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of business research : JBR 69 (2016) 10, pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
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Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment
Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha - In: Journal of business research : JBR 107 (2020), pp. 256-270
Persistent link: https://www.econbiz.de/10012156755
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Relative importance of online versus offline information for Internet purchases : product category and Internet experience effects
Cheema, Amar; Papatla, Purushottam - In: Journal of business research : JBR 63 (2010) 9/10, pp. 979-985
Persistent link: https://www.econbiz.de/10008652123
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Reappraising the roles of review valence and conflict in online relationships
Liu, Ran; Ford, John B.; Zhang, Weiyong; Bonnici, Joseph - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
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Understanding multi-channel research shoppers : an analysis of Internet and physical channels
Wang, Yu-Min; Lin, Hsin-Hui; Tai, Wei-Chun; Fan, Yi-Ling - In: Information systems and e-business management : ISeB 14 (2016) 2, pp. 389-413
Persistent link: https://www.econbiz.de/10011673249
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Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman; Han, Jin K.; Im, Il; Jung, Sung In; Lee, … - In: Journal of business research : JBR 142 (2022), pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
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Consumer behavior on cashback websites : network strategies
Parida, Vinit; Patel, Pankaj C.; Wincent, Joakim; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2101-2107
Persistent link: https://www.econbiz.de/10011471724
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Disruptive innovation of cryptocurrencies in consumer acceptance and trust
Mendoza-Tello, Julio C.; Mora, Higinio; Pujol-López, … - In: Information systems and e-business management : ISeB 17 (2019) 2/4, pp. 195-222
Persistent link: https://www.econbiz.de/10012139411
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Service innovation in e-commerce last mile delivery : mapping the e-customer journey
Vakulenko, Yulia; Shams, Poja; Hellström, Daniel; … - In: Journal of business research : JBR 101 (2019), pp. 461-468
Persistent link: https://www.econbiz.de/10012103423