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~isPartOf:"Information systems research : ISR"
~subject:"Online-Marketing"
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Online-Marketing
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Information systems research : ISR
Journal of business research : JBR
198
International journal of internet marketing and advertising : IJIMA
111
Journal of retailing and consumer services
103
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
International journal of advertising : the review of marketing communications
61
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Technological forecasting & social change : an international journal
58
Journal of promotion management : innovations in planning and applied research
55
Tourism management : research, policies, practice
50
Business horizons
47
International journal of hospitality management
46
Springer eBook Collection
43
SpringerLink / Bücher
43
The journal of product & brand management
43
Cogent business & management
41
Journal of internet commerce
41
Journal of management information systems : JMIS
39
International journal of electronic marketing and retailing : IJEMR
37
International journal of technology marketing : IJTMkt
37
Marketing intelligence & planning
34
Electronic commerce research
32
The journal of brand management : an international journal
31
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Journal of travel and tourism marketing
28
International journal of contemporary hospitality management
27
Journal of electronic commerce research : JECR
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
26
Journal of hospitality marketing & management
26
Journal of marketing
26
Journal of marketing management : MM
26
Journal of advertising research
25
Journal of the Academy of Marketing Science
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
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ECONIS (ZBW)
46
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1
Exit, voice, and response on digital platforms : an empirical investigation of online management response strategies
Kumar, Naveen
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 849-870
Persistent link: https://www.econbiz.de/10011975874
Saved in:
2
Content and collaboration : an affiliation network approach to information quality in online peer production communities
Kane, Gerald C.
;
Ransbotham, Sam
- In:
Information systems research : ISR
27
(
2016
)
2
,
pp. 424-439
Persistent link: https://www.econbiz.de/10011508258
Saved in:
3
Why following friends can hurt you : an exploratory investigation of the effects of envy on social networking sites among college-age users
Krasnova, Hanna
;
Widjaja, Thomas
;
Buxmann, Peter
; …
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011372831
Saved in:
4
IT-enabled broadcasting in social media : an empirical study of artists’ activities and music sales
Chen, Hailiang
;
De, Prabuddha
;
Hu, Yu Jeffrey
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011372842
Saved in:
5
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
6
The digital sin city : an empirical study of Craigslist’s impact on prostitution trends
Chan, Jason
;
Mojumder, Probal
;
Ghose, Anindya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012038221
Saved in:
7
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
8
Understanding user-generated content and customer engagement on Facebook business pages
Yang, Mochen
;
Ren, Yuqing
;
Adomavicius, Gediminas
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 839-855
Persistent link: https://www.econbiz.de/10012118893
Saved in:
9
Web footprints of firms : using online isomorphism for competitor identification
Pant, Gautam
;
Sheng, Olivia R. Liu
- In:
Information systems research : ISR
26
(
2015
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10010514448
Saved in:
10
Cable news wars on the Internet : competition and user-generated content
Sabnis, Gaurav
;
Grewal, Rajdeep
- In:
Information systems research : ISR
26
(
2015
)
2
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011296094
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