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Information systems research : ISR
Economisch statistische berichten : ESB
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Journal of retailing and consumer services
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Economics letters
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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CESifo Working Paper Series
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International journal of advertising : the review of marketing communications
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Marketing science
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Tinbergen Institute Discussion Paper
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ECONIS (ZBW)
301
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1
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
2
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
3
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
4
Creative appeals in firm-generated content and product performance
Mu, Jifeng
;
Zhang, Jonathan
;
Borah, Abhishek
;
Qi, Jiayin
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
Saved in:
5
The welfare impact of targeted advertising technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
Saved in:
6
Consequences of information feed integration on user engagement and contribution : a natural
experiment
in an online knowledge-sharing community
Cao, Zike
;
Zhu, Yingpeng
;
Li, Gen
;
Qiu, Liangfei
- In:
Information systems research : ISR
35
(
2024
)
3
,
pp. 1114-1136
Persistent link: https://www.econbiz.de/10015192742
Saved in:
7
What motivates contributors vs. lurkers? : an investigation of online feedback forums
Phang, Chee Wei
;
Kankanhalli, Atreyi
;
Tan, Bernard C. Y.
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 773-792
Persistent link: https://www.econbiz.de/10011420806
Saved in:
8
Socially nudged : a quasi-experimental study of friends’ social influence in online product ratings
Wang, Chong Alex
;
Zhang, Xiaoquan
;
Hann, Il-Horn
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 641-655
Persistent link: https://www.econbiz.de/10011929240
Saved in:
9
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
10
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
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