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~isPartOf:"Interfaces : the INFORMS journal on the practice of operations research"
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Eliashberg, Jehoshua
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Lodish, Leonard M.
1
Swami, Sanjeev
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Weinberg, Charles B.
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Interfaces : the INFORMS journal on the practice of operations research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Management Science
24
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Marketing Science
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ARTICLES - Building Marketing Models that Make Money - Building scientific models that improve productivity is an art.
Lodish, Leonard M.
- In:
Interfaces : the INFORMS journal on the practice of …
31
(
2001
)
3
,
pp. S45
Persistent link: https://www.econbiz.de/10006274164
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2
ARTICLES - Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors - The model helps theatre managers to decide which films to run on which screen of its multiscreen theatres.
Eliashberg, Jehoshua
;
Swami, Sanjeev
;
Weinberg, Charles B.
- In:
Interfaces : the INFORMS journal on the practice of …
31
(
2001
)
3
,
pp. S108
Persistent link: https://www.econbiz.de/10006274159
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