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~isPartOf:"Interfaces : the INFORMS journal on the practice of operations research"
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Wierenga, Berend
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Bruggen, Gerrit H.Van
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Eliashberg, Jehoshua
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Swami, Sanjeev
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Interfaces : the INFORMS journal on the practice of operations research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Business horizons
21
Journal of marketing
14
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
14
ERIM report series research in management
12
Journal of the Academy of Marketing Science
12
Decision support systems : DSS ; the international journal
8
Business Horizons
7
European management journal
7
European management journal : publ. twice a year for the Scottish Business School
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
6
Journal of marketing research : JMR
6
AMS review : official publication of the Academy of Marketing Science
5
International series in operations research & management science
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
California management review
4
European Management Journal
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing Science
4
Operations research, Management science : OR MS ; the international literature digest
4
European review of agricultural economics : ERAE
3
Journal of Business Research
3
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
3
R&D / INSEAD / INSEAD
3
Report / Marketing Science Institute
3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Bedrijfskunde : tijdschrift voor modern management
2
European Journal of Marketing
2
European journal of marketing : EJM
2
Handbook of marketing decision models
2
International Series in Operations Research & Management Science
2
Journal of business ethics : JBE
2
Journal of management analytics
2
Journal of marketing theory and practice
2
Journal of retailing
2
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
2
Management Science
2
Marketing : journal of research and management
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ARTICLES - Developing a Customized Decision-Support System for Brand Managers - BRANDFRAME integrates all the information brand managers need and contains academic and practical knowledge that helps brand managers make decisions.
Wierenga, Berend
;
Bruggen, Gerrit H.Van
- In:
Interfaces : the INFORMS journal on the practice of …
31
(
2001
)
3
,
pp. S128
Persistent link: https://www.econbiz.de/10006274158
Saved in:
2
ARTICLES - Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors - The model helps theatre managers to decide which films to run on which screen of its multiscreen theatres.
Eliashberg, Jehoshua
;
Swami, Sanjeev
;
Weinberg, Charles B.
- In:
Interfaces : the INFORMS journal on the practice of …
31
(
2001
)
3
,
pp. S108
Persistent link: https://www.econbiz.de/10006274159
Saved in:
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