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Consumer's risk relieving strategy towards branded food outbreak : the case of Maggie noodles in India
Moovendhan, V.; Kumar, Satish; Mayank, Kothari - In: International journal of Indian culture and business … 18 (2019) 4, pp. 405-419
Persistent link: https://www.econbiz.de/10012110537
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Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of Indian culture and business … 9 (2014) 3, pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
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The study of brand extension among generation Y in the Indian market
Joshi, Richa; Yadav, Rajan - In: International journal of Indian culture and business … 19 (2019) 3, pp. 339-353
Persistent link: https://www.econbiz.de/10012145973
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"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita; Kumar, M. Rupesh - In: International journal of Indian culture and business … 16 (2018) 2, pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
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Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector
Trivedi, Jay P. - In: International journal of Indian culture and business … 16 (2018) 3, pp. 323-338
Persistent link: https://www.econbiz.de/10011933522
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Brand equity measurement in India : how to be more realistic?
Srivastava, R. K. - In: International journal of Indian culture and business … 2 (2009) 3, pp. 295-306
Persistent link: https://www.econbiz.de/10003837704
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Need for uniqueness and consumption behaviour for luxury brands amongst Indian youth
Handa, Meenakshi; Khare, Arpita - In: International journal of Indian culture and business … 3 (2010) 5, pp. 489-502
Persistent link: https://www.econbiz.de/10008746891
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Values and social identity of students and working-class consumers : antecedents to normative and informative brand influences of Indian small-town consumers
Khare, Arpita; Tripathi, Viveka Nand - In: International journal of Indian culture and business … 4 (2011) 6, pp. 626-643
Persistent link: https://www.econbiz.de/10009377765
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The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa; Khan, Bilal Mustafa; Mishra, Prashant - In: International journal of Indian culture and business … 8 (2014) 3, pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
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Role of brand equity in building a strong brand : a study of cellular phone industry in India
Kathuria, Lalit Mohan; Luthra, Nitesh - In: International journal of Indian culture and business … 3 (2010) 6, pp. 623-644
Persistent link: https://www.econbiz.de/10008807532