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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~subject:"Internet marketing"
~subject:"Structural equation model"
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International journal of advertising : the quarterly review of marketing communications
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of business research : JBR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of internet marketing and advertising : IJIMA
5
Information systems research : ISR
4
Journal of retailing and consumer services
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Handbook of research on effective advertising strategies in the social media age
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Technological forecasting & social change : an international journal
3
CESifo working papers
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
Electronic commerce research
2
International journal of business and globalisation : IJBG
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
Internet policy review : journal on internet regulation
2
Journal of business & economics research
2
Journal of consumer marketing
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
2
Pervasive advertising
2
Review of industrial organization : RIO
2
Simon Business School working paper
2
The journal of consumer marketing
2
Accounting research journal
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Applied economics letters
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ECONIS (ZBW)
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1
Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jung, Jaemin
;
Shim, Sung Wook
;
Jin, Hyun Seung
;
Khang, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
Saved in:
2
Prior negative experience, online privacy concerns and intent to disclose personal information in Chinese social media
Yang, Hongwei Chris
- In:
International journal of e-business research : an …
10
(
2014
)
2
,
pp. 23-44
Persistent link: https://www.econbiz.de/10010425639
Saved in:
3
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
4
Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
5
Determinants of repurchase intentions at online stores in Indonesia
Wijaya, Rahmad
;
Farida, Naili
;
Andriyansah
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 95-111
Persistent link: https://www.econbiz.de/10011886512
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6
Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
Saved in:
7
Investigating the antecedents and role of usage fatigue on online commerce usage decrease
Agozie, Divine Quase
;
Nat, Muesser
;
Edu, Sampson Abeeku
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012421880
Saved in:
8
Influencer review effect on customer purchase intention : an extension of TAM
Sethi, Ruhi
;
Kapoor, Deepa
- In:
International journal of e-business research : an …
17
(
2021
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012501775
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