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~isPartOf:"International journal of advertising : the review of marketing communications"
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Consumer behaviour
109
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Internet marketing
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Online-Marketing
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Advertising effects
98
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Cho, Chang-Hoan
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Hudders, Liselot
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Ko, Eunju
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Naderer, Brigitte
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Lou, Chen
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Matthes, Jörg
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Beckert, Johannes
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Bigné Alcañiz, J. Enrique
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
1,169
SpringerLink / Bücher
631
Journal of retailing and consumer services
612
The journal of brand management : an international journal
611
The journal of product & brand management
410
Technological forecasting & social change : an international journal
302
Industrial marketing management : the international journal for industrial and high-tech firms
273
Psychology & marketing
263
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
253
International journal of hospitality management
246
International journal of internet marketing and advertising : IJIMA
246
Springer eBook Collection
234
Journal of advertising research
232
Journal of marketing communications
216
Tourism management : research, policies, practice
214
Journal of marketing management : MM
201
Information systems research : ISR
193
Management science : journal of the Institute for Operations Research and the Management Sciences
193
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
189
European journal of marketing : EJM
188
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
187
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
187
Journal of marketing
181
Journal of marketing research : JMR
175
Asia Pacific journal of marketing and logistics
163
Journal of travel and tourism marketing
155
Journal of strategic marketing
152
Marketing intelligence & planning
151
Business horizons
150
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
147
Journal of management information systems : JMIS
144
Journal of promotion management : innovations in planning and applied research
139
Journal of the Academy of Marketing Science
139
Cogent business & management
136
Research
136
International journal of advertising : the quarterly review of marketing communications
128
International journal of contemporary hospitality management
128
Electronic commerce research
123
International journal of electronic marketing and retailing : IJEMR
122
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ECONIS (ZBW)
163
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1
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
2
UGC attributes and effects : implication for luxury
brand
advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
3
Persuasive effects in social media : the case of envy
Singh, Camille
;
Ang, Lawrence
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10012498503
Saved in:
4
Social media advertising endorsement : the role of endorser type, message appeal and
brand
familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
5
Eat, drink, and create content : a multi-method exploration of visual social media marketing content
Fox, Alexa K.
;
Nakhata, Chinintorn
;
Deitz, George D.
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 450-470
Persistent link: https://www.econbiz.de/10012200271
Saved in:
6
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
7
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
8
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
9
CEOs' self-disclosure on Instagram and consumer-
brand
relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
Saved in:
10
Something social, something entertaining? : how digital content marketing augments consumer experience and
brand
loyalty
Lou, Chen
;
Xie, Quan
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 376-402
Persistent link: https://www.econbiz.de/10012586666
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