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~isPartOf:"International journal of business innovation and research"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
India
74
Indien
74
Consumer behaviour
22
Innovation
8
KMU
7
SME
7
Beziehungsmarketing
6
Einzelhandel
6
Empirical method
6
Empirische Methode
6
Innovation management
6
Innovationsmanagement
6
Retail trade
6
Dienstleistungsqualität
4
Electronic Banking
4
Electronic banking
4
Innovation adoption
4
Innovationsakzeptanz
4
Mobile communications
4
Mobile phone
4
Mobilkommunikation
4
Mobiltelefon
4
Service quality
4
AHP approach
3
AHP-Verfahren
3
Arbeitszufriedenheit
3
Brand image
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer satisfaction
3
Dienstleistungssektor
3
Einführung
3
Firm performance
3
Implementation
3
Industrie
3
Information technology
3
Informationstechnik
3
Innovation diffusion
3
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Sivakumar, V. J.
4
Hemalatha, M.
3
Mishra, Sita
3
Gupta, Ashish
2
Rishi, Bikramjit
2
Velmurugan, Manivannan Senthil
2
Velmurugan, Masa Sakthi
2
Ali, Sadia Samar
1
Anand, Neeraj
1
Bhardwaj, Preshth
1
Chaudhary, Monica
1
Chopdar, Prasanta Kr.
1
D'Costa, Nancy
1
Gera, Rajat
1
Gupta, Aayushi
1
Hugar, S. S.
1
Jacob, Jayanth
1
Jayakumar, G. S. David Sam
1
Kalla, Supriya M.
1
Karthik, M.
1
Kaur, Rajbir
1
Kumar, Giridhari
1
Mazumdar, Pradeep
1
Mehra, Shashank
1
Mishra, Ram Kumar
1
Murugan, Nithya
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Najma, S.
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Narayanan, A. G. V.
1
Negi, Saurav
1
Padmavathy, C.
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Patankar, Rishikesh
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Punyatoya, Plavini
1
Rajagopal
1
Reyes-Mercado, Pável
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Sahu, G. P.
1
Shakeel, Moonis
1
Sharma, Baldev R.
1
Sondhi, Neena
1
Tandon, Anushree
1
Tripathi, Vibhuti
1
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International journal of business innovation and research
International journal of Indian culture and business management
64
Global business review
40
International journal of Indian culture and business management : IJICBM
29
Journal of retailing and consumer services
27
Journal of international consumer marketing
26
Journal of global marketing
24
South Asian journal of management : SAJM
24
Vision : the journal of business perspective
23
The IUP journal of marketing management : IJMM
22
The international journal of bank marketing : IJBM
21
Journal of Indian business research
20
Asia Pacific journal of marketing and logistics
19
International journal of business and emerging markets : IJBEM
19
International journal of business excellence
18
International journal of business information systems : IJBIS
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of business excellence : IJBEX
17
International journal of business and globalisation : IJBG
16
Journal of internet commerce
16
Finance India : the quarterly journal of Indian Institute of Finance
14
Paradigm : the journal of Institute of Management Technology
14
International journal of business competition and growth : IJBCG
13
International journal of business innovation and research : IJBIR
13
International journal of retail & distribution management
13
International journal of services and operations management
13
Journal of business research : JBR
13
Journal of fashion marketing and management
13
Marketing intelligence & planning
13
International journal of consumer studies
12
Manthan : journal of commerce and management
12
Young consumers : insight and ideas for responsible marketers
12
GITAM journal of management : a quarterly publication of GITAM Institute of Management
11
International journal of emerging markets
11
International journal of internet marketing and advertising : IJIMA
11
International journal of management practice : IJMP
11
Metamorphosis : a journal of management research
11
The international review of retail, distribution and consumer research
11
Global journal of business management : GJBM
10
Asia-Pacific journal of management research and innovation
9
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ECONIS (ZBW)
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1
Exploring reelationship marketing dimensions and their effect on customer loyalty : a study of Indian mobile telecom market
Gupta, Ashish
;
Sahu, G. P.
- In:
International journal of business innovation and research
9
(
2015
)
4
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011545293
Saved in:
2
An analsis of consumer preferences and segmentation for mobile phone service providers in India : a multivariate approach
Mishra, Sita
- In:
International journal of business innovation and research
9
(
2015
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011545411
Saved in:
3
ERP solution for effective supply chain of micro, small and medium-sized enterprises : a case study of customised ERP solution development and deployment for MSMEs in the Haryana s...
Trivedi, Shantanu
;
Negi, Saurav
;
Anand, Neeraj
; …
- In:
International journal of business innovation and research
17
(
2018
)
4
,
pp. 516-535
Persistent link: https://www.econbiz.de/10011982364
Saved in:
4
Impulsiveness and its impact on behavioural intention and use of mobile shopping apps : a mediation model
Chopdar, Prasanta Kr.
;
Sivakumar, V. J.
- In:
International journal of business innovation and research
19
(
2019
)
1
,
pp. 29-56
Persistent link: https://www.econbiz.de/10012098571
Saved in:
5
The viability of benefit segmentation in Tier-II cities of India : identifying benefits sought by Indian customers
Tandon, Anushree
;
Gupta, Ashish
;
Tripathi, Vibhuti
- In:
International journal of business innovation and research
10
(
2016
)
4
,
pp. 501-518
Persistent link: https://www.econbiz.de/10011646558
Saved in:
6
Information technology adoption on 3G mobile phones in India: the empirical analyses with SPSS 20, SmartPLS2.0M3 and LISREL8.80 : Part 1
Velmurugan, Manivannan Senthil
;
Velmurugan, Masa Sakthi
- In:
International journal of business innovation and research
11
(
2016
)
4
,
pp. 484-511
Persistent link: https://www.econbiz.de/10011667829
Saved in:
7
An empirical approach to customer perception of mobile banking in Indian scenario
Ali, Sadia Samar
;
Kaur, Rajbir
- In:
International journal of business innovation and research
9
(
2015
)
3
,
pp. 272-294
Persistent link: https://www.econbiz.de/10011538044
Saved in:
8
Children's consumer socialisation agents in India
Chaudhary, Monica
;
Gupta, Aayushi
- In:
International journal of business innovation and research
8
(
2014
)
1
,
pp. 76-93
Persistent link: https://www.econbiz.de/10011290177
Saved in:
9
Information technology adoption on 3G mobile phones in India : the empirical analyses with SPSS 20, SmartPLS.0M3 and LISREL8.80 : part 2
Velmurugan, Manivannan Senthil
;
Velmurugan, Masa Sakthi
- In:
International journal of business innovation and research
13
(
2017
)
2
,
pp. 147-166
Persistent link: https://www.econbiz.de/10011724251
Saved in:
10
Customer engagement in the Indian retail banking sector : an exploratory study
Sondhi, Neena
;
Sharma, Baldev R.
;
Kalla, Supriya M.
- In:
International journal of business innovation and research
12
(
2017
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10011712400
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