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Analytical frameworks for measuring the effects of cognitive factors in buying decisions
Rajagopal - In: International journal of business innovation and research 5 (2011) 6, pp. 685-703
Persistent link: https://www.econbiz.de/10009388775
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Cognitive associations between advertising and brand response among consumers in Mexico
Rajagopal - In: International journal of business innovation and research 6 (2012) 6, pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
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Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal - In: International journal of business innovation and research 4 (2010) 5, pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
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Consumer preferences for green power in Mexico
Reyes-Mercado, Pável; Rajagopal - In: International journal of business innovation and research 8 (2014) 2, pp. 210-224
Persistent link: https://www.econbiz.de/10010400537
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Research framework for analysing consumerism in Mexico towards renewable energy products
Reyes-Mercado, Pável; Rajagopal - In: International journal of business innovation and research 9 (2015) 4, pp. 396-414
Persistent link: https://www.econbiz.de/10011545384
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Leadership and CSR driving frugal and reverse innovations : a conceptual framework for SME-MNE partnerships
López-Fernández, Andrée Marie; Rajagopal - In: International journal of business innovation and research 17 (2018) 3, pp. 417-436
Persistent link: https://www.econbiz.de/10011966983
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Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business innovation and research 16 (2018) 3, pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
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Organisational players' role in CSR : a study of qualifying performance determinants of non-governmental and public sector organisations
López-Fernández, Andrée Marie; Rajagopal - In: International journal of business innovation and research 12 (2017) 3, pp. 363-376
Persistent link: https://www.econbiz.de/10011713483
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Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável; Karthik, M.; Mishra, Ram Kumar; … - In: International journal of business innovation and research 13 (2017) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
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Cognitive associations between advertising and brand response among consumers in Mexico
Rajagopal - In: International journal of business innovation and research 6 (2012) 6, pp. 676-697
Persistent link: https://www.econbiz.de/10010058009