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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
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Konsumentenverhalten
Brand management
192
Markenführung
192
Consumer behaviour
131
Brand image
107
Markenimage
107
Brand
77
Markenartikel
76
Mode
50
Fashion
49
Luxury goods
39
Luxusgüter
39
Social Web
36
Social web
36
Beziehungsmarketing
33
Relationship marketing
33
Internet marketing
28
Online-Marketing
28
Bekleidungsindustrie
16
Clothing industry
16
Marketing management
15
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15
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13
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brand equity
12
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11
Textile distribution
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11
Virales Marketing
11
Bibliometrics
10
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Corporate Social Responsibility
10
Corporate social responsibility
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Clothing
9
Personality psychology
9
Persönlichkeitspsychologie
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Product design
9
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131
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Phau, Ian
4
Brooks, Gillian
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Cauberghe, Verolien
2
Dahl, Darren W.
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2
Kim, HaeJung
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Kim, Jieun
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2
Kwak, Hyokjin
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2
O'Cass, Aron
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Shimul, Anwar Sadat
2
Siahtiri, Vida
2
Swaminathan, Vanitha
2
Walker Reczek, Rebecca
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahn, SooKyoung
1
Ailawadi, Kusum L.
1
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1
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1
Bae, Hyeyoon
1
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1
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International journal of consumer studies
Journal of fashion marketing and management
Journal of marketing
Journal of business research : JBR
394
The journal of product & brand management
286
The journal of brand management : an international journal
268
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
77
International journal of hospitality management
74
Marketing intelligence & planning
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
International journal of internet marketing and advertising : IJIMA
51
Marketing letters : a journal of research in marketing
51
SpringerLink / Bücher
50
Journal of marketing management : MM
49
International marketing review
48
Journal of promotion management : JPM
48
Journal of the Academy of Marketing Science
48
Journal of strategic marketing
47
Journal of global marketing
45
The journal of consumer marketing
45
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of retailing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
131
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1
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
2
Luxury fashion
2015
Persistent link: https://www.econbiz.de/10011502848
Saved in:
3
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
4
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
5
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
6
Retaining the allure of luxury brands during an economic downturn : can brand globalness influence consumer perception?
Hassan, Salah
;
Musić-Mehmedović, Melika
;
Duverger, …
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 416-429
Persistent link: https://www.econbiz.de/10011502895
Saved in:
7
Brand luxury index : a reconsideration and revision
Kim, Jieun
;
Johnson, Kim K.
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 430-444
Persistent link: https://www.econbiz.de/10011502902
Saved in:
8
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
9
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
10
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
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