Narrow search
Showing 1 - 10 of 127
Cover Image
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.; Chatterjee, Subimal; Basuroy, Suman; … - In: Journal of marketing 79 (2015) 6, pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Cover Image
Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity
Selvanayagam, J. Evangeline; Ragel, V. R. - In: The IUP journal of brand management : IJBRM 12 (2015) 3, pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
Cover Image
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan; Dao Thi Dai Trang - In: The IUP journal of brand management : IJBRM 16 (2019) 2, pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Cover Image
Coca-Cola's shift to "one brand" strategy : can it change consumers' perception?
Qumer, Syeda Maseeha; Purkayastha, Debapratim - In: The IUP journal of brand management : IJBRM 16 (2019) 2, pp. 45-62
Persistent link: https://www.econbiz.de/10012102913
Cover Image
Flagship, flanker brands and Indian consumers' buying decisions : a study on the impact of brand narratives of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita; Sharma, Ritu - In: The IUP journal of brand management : IJBRM 16 (2019) 1, pp. 34-53
Persistent link: https://www.econbiz.de/10012104308
Cover Image
The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş; Taş, Işıl; Oğul, Irem Gürgah - In: International journal of consumer studies 40 (2016) 5, pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Cover Image
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Cover Image
The effect of brand equity on customer satisfaction : an empirical study based on David Aaker's brand equity model
Tanveer, Zoyia; Lodhi, Rab Nawaz - In: The IUP journal of brand management : IJBRM 13 (2016) 3, pp. 43-54
Persistent link: https://www.econbiz.de/10011627192
Cover Image
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan; Li, Krista J.; Chen, Haipeng; Balachander, … - In: Journal of marketing 81 (2017) 1, pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Cover Image
A cross-national validation of a new retail customer equity model
Yoon, Sungjoon; Oh, Jong-Chul - In: International journal of consumer studies 40 (2016) 6, pp. 652-664
Persistent link: https://www.econbiz.de/10011640304