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The influence of parental styles on children's consumption
Wisenblit, Joseph Z.; Priluck, Randi; Pirog, Stephen F. - In: The journal of consumer marketing 30 (2013) 4, pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
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Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.; Chatterjee, Subimal; Basuroy, Suman; … - In: Journal of marketing 79 (2015) 6, pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
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Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: The journal of consumer marketing 32 (2015) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
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The Western brands in the minds of Vietnamese consumers
Hai Chung Pham; Richards, Barry - In: The journal of consumer marketing 32 (2015) 5, pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
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Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra - In: The journal of consumer marketing 32 (2015) 6, pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha; Uusitalo, Outi; Toivonen, Hanna - In: The journal of consumer marketing 33 (2016) 3, pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
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Guilt-free food consumption : one of your five ideologies a day
Haynes, Paul; Podobsky, Stepan - In: The journal of consumer marketing 33 (2016) 3, pp. 202-212
Persistent link: https://www.econbiz.de/10011523189
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Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua; Cui, Geng; Lai, Lei - In: The journal of consumer marketing 33 (2016) 4, pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
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Hashtags and handshakes : consumer motives and platform use in brand-consumer interactions
Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J. - In: The journal of consumer marketing 33 (2016) 2, pp. 135-144
Persistent link: https://www.econbiz.de/10011524154
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Attribution of symbolic brand meaning : the interplay of consumers, brands and reference groups
Hammerl, Manfred; Dorner, Florian; Foscht, Thomas; … - In: The journal of consumer marketing 33 (2016) 1, pp. 32-40
Persistent link: https://www.econbiz.de/10011472842