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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of marketing"
~person:"Wang, Cheng Lu"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
2
Brand management
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Consumer behaviour
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Markenführung
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Markenimage
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Brand
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Designation of origin
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Gender
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Gender studies
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brand identification
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consumer-brand identity
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gender effect
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gender role conformity
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geographical indication products
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hometown brand
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inspirational brand story
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product origin
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Wang, Cheng Lu
Brooks, Gillian
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Dahl, Darren W.
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Fuchs, Christoph
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Kwak, Hyokjin
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Paul, Justin
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Zhou, Liying
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International journal of consumer studies
Journal of marketing
International marketing review
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Journal of business research : JBR
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Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
Saved in:
2
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
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