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Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal - In: International journal of consumer studies 48 (2024) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
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The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon; Jo, Sang Hyun - In: International journal of consumer studies 48 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
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Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes; Sousa, Ana; … - In: International journal of consumer studies 48 (2024) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj; Mehrolia, Sangeeta; Paul, Justin - In: International journal of consumer studies 48 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
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Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena; Krasa, Paweł - In: International journal of consumer studies 48 (2024) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
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Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal; Arora, Vibha; Radia, Karan Nilesh - In: International journal of consumer studies 48 (2024) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
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When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro; Fuchs, Christoph; Maira, Elisa; … - In: Journal of marketing 87 (2023) 4, pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
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Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.; Janiszewski, Chris A. - In: Journal of marketing 87 (2023) 5, pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: International journal of consumer studies 47 (2023) 4, pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
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The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting; Wu, Zhanyong; Hu, Long; Jia, Qingcheng - In: International journal of consumer studies 47 (2023) 4, pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975