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Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian - In: Journal of business-to-business marketing 28 (2021) 4, pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
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Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David; Giusti, Giovanni - In: Journal of business-to-business marketing 27 (2020) 2, pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
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The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay; Pancer, Ethan; Poole, Maxwell - In: Journal of business-to-business marketing 26 (2019) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
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Empowering customers in electronic health (e-health) through social customer relationship management
Mohammad Nabil Almunawar; Muhammad Anshari - In: International journal of electronic customer … 8 (2014) 1/3, pp. 87-100
Persistent link: https://www.econbiz.de/10011471147
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Customer attribution of service failure and its impact in social commerce environment
Kim, Yaeeun; Chang, Younghoon; Siew Fan Wong; Park, … - In: International journal of electronic customer … 8 (2014) 1/3, pp. 136-158
Persistent link: https://www.econbiz.de/10011471162
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Understanding electronic social customer relationship management : foundations and current major themes
Constantinides, Efthymios; Yousif, Arsham; Vries, Sjoerd de - In: International journal of electronic customer … 8 (2014) 4, pp. 180-199
Persistent link: https://www.econbiz.de/10011471313
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Social customer relationship management and student empowerment in online learning systems
Anshari, M.; Alas, Y.; Yunus, N.; Sabtu, N. I.; Hamid, M. H. - In: International journal of electronic customer … 9 (2015) 2/3, pp. 104-121
Persistent link: https://www.econbiz.de/10011586438
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An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.; Narayanaswamy, Ravi - In: International journal of electronic customer … 10 (2016) 2/4, pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
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How Web 2.0 supports customer relationship management in Amazon
Chua, Alton Y. K. - In: International journal of electronic customer … 5 (2011) 3/4, pp. 288-304
Persistent link: https://www.econbiz.de/10009489244
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Utilisation of CRM and its impact on sales performance : a study of sales professionals working in a virtual environment
Rodriguez, Michael; Yim, Frederick - In: International journal of electronic customer … 5 (2011) 3/4, pp. 203-219
Persistent link: https://www.econbiz.de/10009489262