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A Critical Success Factor model for CRM implementation
Silva, Rui Vinhas da; Rahimi, Ilan Daniel's - In: International journal of electronic customer … 1 (2007/08) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10003754235
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Electronic commerce for low involvement consumer goods : success factors of Thai online merchants
Rotchanakitumnuai, S.; Speece, Mark - In: International journal of electronic customer … 1 (2007/08) 2, pp. 132-154
Persistent link: https://www.econbiz.de/10003754317
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Principles for successful mobile CRM in organisations from data mining perspective
Bhatnagar, Vishal; Ranjan, Jayanthi - In: International journal of electronic customer … 4 (2010) 3, pp. 280-301
Persistent link: https://www.econbiz.de/10008826195
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Customer relationship management : advances, dark sides, exploitation and unfairness
Bang, Nguyen; Mutum, Dilip S. - In: International journal of electronic customer … 6 (2012) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10009578912
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The impact of website attractiveness, consumer-website identification, and website trustworthiness on purchase intention
Lee, Zui Chih; Yurchisin, Jennifer - In: International journal of electronic customer … 5 (2011) 3/4, pp. 272-287
Persistent link: https://www.econbiz.de/10009489245
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Value drivers for technology enabled sales force automation
Puri, Sandeep; Ranjan, Jayanthi - In: International journal of electronic customer … 5 (2011) 3/4, pp. 259-271
Persistent link: https://www.econbiz.de/10009489247
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Identifying and prioritising critical success factors for CRM implementation : a case study
Keramati, Abbas; Samadi, Homa; Nazari-Shirkouhi, Salman; … - In: International journal of electronic customer … 6 (2012) 3/4, pp. 235-256
Persistent link: https://www.econbiz.de/10009783499
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Customer's life-time value using the RFM model in the banking industry : a case study
Nikumanesh, Esmaeil; Albadvi, Amir - In: International journal of electronic customer … 8 (2014) 1/3, pp. 15-30
Persistent link: https://www.econbiz.de/10011471071
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The effect of CRM stages along with brand images and values on sustainable corporate performance
Mishra, Hari Govind; Sinha, P. K.; Singh, Sarabjot - In: International journal of electronic customer … 8 (2014) 1/3, pp. 31-50
Persistent link: https://www.econbiz.de/10011471090
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Contemporary challenges in CRM technology adoption : a multichannel view
Awasthi, Preety; Dubey, Neeraj; Sangle, Purnima S. - In: International journal of electronic customer … 8 (2014) 1/3, pp. 51-71
Persistent link: https://www.econbiz.de/10011471129