Contemporary challenges in CRM technology adoption : a multichannel view
Preety Awasthi, Neeraj Dubey and Purnima S. Sangle (National Institute of Industrial Engineering (NITIE), Mumbai, India)
| Year of publication: |
2014
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|---|---|
| Authors: | Awasthi, Preety ; Dubey, Neeraj ; Sangle, Purnima S. |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 8.2014, 1/3, p. 51-71
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| Subject: | CRM | customer relationship management | multichannel | integration | data quality | channel conflict | channel integration | data steward | process orchestration | cross channel collaboration | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Datenqualität | Data quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011471129