Consumer's expectations from mobile CRM services : a banking context
Purnima S. Sangle and Preety Awasthi
| Year of publication: |
2011
|
|---|---|
| Authors: | Sangle, Purnima S. ; Awasthi, Preety |
| Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 17.2011, 6, p. 898-918
|
| Subject: | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Bankgeschäft | Banking services | Konsumentenverhalten | Consumer behaviour | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009408680