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A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya; Jacob, Jayanth - In: International journal of electronic marketing and … 10 (2019) 2, pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
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Understanding the price drivers of successful apps in the mobile app market
Roma, Paolo; Dominici, Gandolfo - In: International journal of electronic marketing and … 7 (2016) 2, pp. 159-185
Persistent link: https://www.econbiz.de/10011643584
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Crafting experiential value via smartphone apps channel
Sajad Rezaei; Naser Valaei - In: Marketing intelligence & planning 35 (2017) 5, pp. 688-702
Persistent link: https://www.econbiz.de/10011774662
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Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition : a maximum likelihood estimation approach
Sajad Rezaei; Naser Valaei - In: International journal of electronic marketing and … 9 (2018) 2, pp. 184-206
Persistent link: https://www.econbiz.de/10011849213
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Promocode : an examination of the outcome expectations in shopping apps
Ho, Ree Chan; Ali Shafiq - In: International journal of electronic marketing and … 12 (2021) 2, pp. 111-132
Persistent link: https://www.econbiz.de/10012509412
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Identifying key performance indicators for marketing strategies in mobile applications : a systematic literature review
Reyes-Menendez, Ana; Saura, José Ramón; … - In: International journal of electronic marketing and … 11 (2020) 3, pp. 259-277
Persistent link: https://www.econbiz.de/10012251135
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Creating brand love for payment apps through emotions
Kumar, Sushant; Prashar, Sanjeev; Shah, Arunima - In: Marketing intelligence & planning 41 (2023) 3, pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
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Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel; Milovan, Anca-Maria; Preda, Gheorghe; … - In: Marketing intelligence & planning 41 (2023) 3, pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
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Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen - In: Marketing intelligence & planning 41 (2023) 4, pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
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Investigating retailing customers' adoption of augmented reality apps : integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)
Khashan, Mohamed A.; Elsotouhy, Mohamed M.; Alasker, … - In: Marketing intelligence & planning 41 (2023) 5, pp. 613-629
Persistent link: https://www.econbiz.de/10014313072