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Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad; Rasul, Tareq Faizur; Khan, Huda; … - In: International journal of hospitality management 116 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
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Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo; Choe, Ja Young; Kim, Heather Markham; … - In: International journal of hospitality management 99 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
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Crafting and testing a central precept in service-dominant logic : hotel employees' brand-citizenship behavior and customers' brand trust
Xie, Li-shan; Peng, Jia-min; Huan, Tzung-cheng - In: International journal of hospitality management 42 (2014), pp. 1-8
Persistent link: https://www.econbiz.de/10010410828
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Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
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Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.; Busser, James A.; Bai, Billy - In: International journal of hospitality management 74 (2018), pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
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Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers
Kim, Seoyoung; Ham, Sunny; Moon, Hyeyoung; Chua, Bee-Lia; … - In: International journal of hospitality management 77 (2019), pp. 169-177
Persistent link: https://www.econbiz.de/10011988497
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How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus; Liang, Sai; Law, Rob; Sun, Wenjun - In: International journal of hospitality management 77 (2019), pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
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Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Chua, Bee-Lia - In: International journal of hospitality management 72 (2018), pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
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A new dualistic approach to brand attitude : the role of passion among integrated resort customers
Ahn, Jiseon; Back, Ki-Joon; Lee, Choong-Ki - In: International journal of hospitality management 78 (2019), pp. 261-267
Persistent link: https://www.econbiz.de/10012012757
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The impact of brand authenticity on building brand love : an investigation of impression in memory and lifestyle-congruence
Manthiou, Aikaterini; Kang, Juhee; Hyun, Sunghyup Sean; … - In: International journal of hospitality management 75 (2018), pp. 38-47
Persistent link: https://www.econbiz.de/10011944936