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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.; Gammoh, Bashar S. - In: International journal of internet marketing and … 9 (2015) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
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Face gain and face loss in restaurant consumers' brand advocate behaviors
Huang, Yu-Shan Sandy; Wang, Yao-Chin; Kuo, Pei-Jou - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 3, pp. 395-415
Persistent link: https://www.econbiz.de/10011997338
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Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan; Enginkaya, Ebru - In: International journal of internet marketing and … 9 (2015) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
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Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush; Riasi, Arash - In: International journal of internet marketing and … 14 (2020) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
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Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan; Wong, IpKin Anthony; Prentice, Catherine; … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
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Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
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Self-congruity and functional congruity in brand loyalty
Kang, Juhee; Tang, Liang; Lee, Ju Yup - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 1, pp. 105-131
Persistent link: https://www.econbiz.de/10010482867
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A branding model for web search engines
Zhang, Lu; Jansen, Bernard J.; Mattila, Anna S. - In: International journal of internet marketing and … 7 (2012) 3, pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
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Image congruence and relationship quality in predicting switching intention : conspicuousness of product use as a moderator variable
Han, Heesup; Hyun, Sunghyup Sean - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 3, pp. 303-329
Persistent link: https://www.econbiz.de/10009785965