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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of service management"
~subject:"Brand image"
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Brand image
Beziehungsmarketing
171
Relationship marketing
171
Consumer behaviour
101
Konsumentenverhalten
101
Customer satisfaction
58
Kundenzufriedenheit
58
Social Web
50
Social web
50
Internet marketing
45
Online-Marketing
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Dienstleistungsqualität
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Service quality
42
Brand management
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Kundenintegration
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Markenimage
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Viral marketing
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Customer experience
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Vertrauen
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Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Barretta, Paul G.
1
Bouquiaux, Lucille
1
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1
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1
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1
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1
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1
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1
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1
Gursimranjit Singh
1
Hammedi, Wafa
1
Hammerschmidt, Maik
1
Heere, Bob
1
Heidari, Setareh
1
Heinonen, Kristina
1
Jaggi, Shamily
1
Jaitly, Rahul Chander
1
Jakic, Ana
1
Jansen, Bernard J.
1
Joshi, Richa
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Lock, Daniel
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1
Meyer, Anton
1
Mohseni, Mohammad Zia
1
Muhammad Shahar Jusoh
1
Nargesi, Somaye
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of service management
Journal of business research : JBR
104
The journal of product & brand management
79
Journal of retailing and consumer services
68
The journal of brand management : an international journal
68
Industrial marketing management : the international journal for industrial and high-tech firms
52
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
European journal of marketing : EJM
19
Marketing intelligence & planning
18
Journal of hospitality marketing & management
17
Journal of strategic marketing
16
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
The journal of business & industrial marketing
13
Journal of marketing communications
12
Journal of the Academy of Marketing Science
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
European journal of marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
SpringerLink / Bücher
11
Journal of business ethics : JOBE
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Global business review
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
The journal of services marketing
9
Gabler Edition Wissenschaft
8
International review on public and non-profit marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of internet commerce
8
Pakistan journal of commerce and social sciences
8
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ECONIS (ZBW)
26
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1
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
2
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
3
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
4
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
Saved in:
5
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
6
The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
7
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
Saved in:
8
Diagnosing service brand strength : customer-dominant brand relationship mapping
Strandvik, Tore Martin
;
Heinonen, Kristina
- In:
Journal of service management
24
(
2013
)
5
,
pp. 502-519
Persistent link: https://www.econbiz.de/10010196055
Saved in:
9
Do resources mediate the relationships between the internet and performance in the marketing domain? : testing the role of customer orientation and brand equity
Ordanini, Andrea
;
Rubera, Gaia
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10003560099
Saved in:
10
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
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