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International journal of internet marketing and advertising : IJIMA
Proceedings / Federal Reserve Board (Board of Governors of the Federal Reserve System)
Journal of advertising research
205
International journal of advertising : the review of marketing communications
194
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Working paper / National Bureau of Economic Research, Inc.
169
Journal of business research : JBR
168
Journal of advertising
157
NBER working paper series
154
Journal of marketing communications
150
Discussion paper / Centre for Economic Policy Research
137
NBER Working Paper
133
Finance and Economics Discussion Series
115
Marketing Science
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
International Finance Discussion Papers
88
SpringerLink / Bücher
88
Journal of promotion management : JPM
85
MPRA Paper
81
CEPAL review
78
Working Papers / eSocialSciences
77
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Working Papers in Applied Economic Theory
72
Journal of historical research in marketing
71
IMF Working Papers
69
European journal of operational research : EJOR
65
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
64
Europäische Hochschulschriften / 5
59
Working Paper Series / Federal Reserve Bank of San Francisco
57
CESifo working papers
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
56
Staff Reports / Federal Reserve Bank of New York
55
International journal of industrial organization
54
Proceedings / Federal Reserve Bank of San Francisco
54
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of marketing research : JMR
48
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ECONIS (ZBW)
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1
Innovations in communication and
advertising
: a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
2
Measuring the effects of visual scan codes in
advertising
Fortin, David R.
;
Surovaya, Kate
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012139707
Saved in:
3
The complementary role of
advertising
and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo
;
González, Jorge
;
Villanueva, Julian
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012105493
Saved in:
4
The effect of social media and
advertising
activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
5
Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle
;
Bae, Young Han
;
Jun, Jong Woo
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
Saved in:
6
Personality or skill : a qualitative study of humorous recruitment
advertising
campaign on social media
Oikarinen, Eeva-Liisa
;
Sinisalo, Jaakko
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10011741667
Saved in:
7
QR code
advertising
: a cross-country comparison of Turkish and German consumers
Bayrak Meydanoğlu, Ela Sibel
;
Çilingirtürk, Ahmet Mete
; …
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 40-68
Persistent link: https://www.econbiz.de/10011859031
Saved in:
8
Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Saved in:
9
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
10
Is WhatsApp a "new age
advertising
tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
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