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The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing
Naser Valaei; Sajad Rezaei; Wan Khairuzzaman Wan Ismail; … - In: International journal of internet marketing and … 10 (2016) 4, pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
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Trust and the online conversation : the case of online reviews
Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
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A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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Examining customer's intention to rely on online reviews
Sridevi, P.; Manoraj, N.; Vedanthachari, Lakshmi Narasimhan - In: International journal of internet marketing and … 16 (2022) 4, pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
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Antecedents of trust and purchase intention in social commerce in Brazil
Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 271-298
Persistent link: https://www.econbiz.de/10014318201