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Brand management in small to medium-sized enterprises
Berthon, Pierre R.; Ewing, Michael T.; Napoli, Julie - In: Journal of small business management : JSBM ; a joint … 46 (2008) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10003723438
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Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès; Berthon, Pierre; Money, Arthur - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 257-274
Persistent link: https://www.econbiz.de/10003436748
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Brand Management in Small to Medium-Sized Enterprises
Berthon, Pierre; Ewing, Michaelt; Napoli, Julie - In: Journal of small business management : JSBM ; a joint … 46 (2008) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10007896571
Cover Image
Learning from giants: Exploring, classifying and analysing existing knowledge on market research
Nairn, Agnes; Berthon, Pierre; Money, Arthur - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 257-274
Persistent link: https://www.econbiz.de/10007613965