//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Konsumtions- och köpplanering...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
59
Markenführung
59
Brand image
49
Markenimage
49
Beziehungsmarketing
42
Brand
40
Markenartikel
40
Theorie
30
Theory
30
Advertising effects
29
Werbewirkung
29
Internet marketing
27
Online-Marketing
27
Experiment
24
Personality psychology
21
Persönlichkeitspsychologie
21
Social Web
21
Social web
21
Advertising
19
Einzelhandel
18
Retail trade
18
Werbung
18
Viral marketing
16
Virales Marketing
16
Emotion
15
Customer satisfaction
14
Kundenzufriedenheit
14
Online retailing
14
Online-Handel
14
Distribution channel
13
Vertriebsweg
13
Cognition
12
E-commerce
12
Electronic Commerce
12
Kognition
12
Sales promotion
12
Verkaufsförderung
12
more ...
less ...
Online availability
All
Undetermined
31
Type of publication
All
Article
42
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
42
Language
All
English
42
Author
All
Neslin, Scott A.
4
Verhoef, Peter C.
4
Bijmolt, Tammo H. A.
2
Konuş, Umut
2
Nguyen, Hang T.
2
Sesé, F. Javier
2
Wieringa, Jaap E.
2
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Anderl, Eva
1
Aroean, Lukman
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Barrot, Christian
1
Becker, Ingo Frank
1
Becker, Jan U.
1
Bellis, Emanuel de
1
Bharadwaj, Neeraj
1
Bies, Suzanne M. T. A.
1
Bigné Alcañiz, J. Enrique
1
Blut, Markus
1
Bodapati, Anand V.
1
Bronnenberg, Bart J.
1
Burghartz, Pia Teresa
1
Calantone, Roger J.
1
Cambra-Fierro, Jesús
1
Chinchanachokchai, Sydney
1
Clement, Michel
1
De Keyser, Arne
1
Dhaoui, Chedia
1
Ding, Min
1
Dinner, Isaac M.
1
Dong, Lin
1
Dong, Songting
1
Dorotic, Matilda
1
Eelen, Jiska
1
Eisingerich, Andreas B
1
Feng, Hui
1
Fok, Dennis
1
Franke, Nikolaus
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
459
Journal of business research : JBR
337
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
Journal of the Academy of Marketing Science
77
The journal of brand management : an international journal
77
Psychology & marketing
74
Cogent business & management
72
Journal of hospitality marketing & management
72
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
64
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
Marketing intelligence & planning
52
Journal of marketing
51
European journal of marketing : EJM
50
International journal of retail & distribution management
49
Journal of service research : JSR
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
The international journal of bank marketing : IJBM
41
Service business
40
International journal of retail and distribution management
39
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
Journal of promotion management : innovations in planning and applied research
32
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
Saved in:
2
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
3
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
4
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
5
How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior : a meta-analysis
Blut, Markus
;
Frennea, Carly M.
;
Mittal, Vikas
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 226-229
Persistent link: https://www.econbiz.de/10011337495
Saved in:
6
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
7
Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
Saved in:
8
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
9
The ugly side of customer management : consumer reactions to firm-initiated contract terminations
Lepthien, Anke
;
Papies, Dominik
;
Clement, Michel
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
Saved in:
10
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->