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Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.; Gopalakrishna, Pradeep - In: Journal of business research : JBR 125 (2021), pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
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The well-trodden path : complementing market and entrepreneurial orientation with a strategic emphasis to influence IPO survival in the United States
Feng, Cong; Patel, Pankaj; Xiang, Kexin - In: Journal of business research : JBR 110 (2020), pp. 370-385
Persistent link: https://www.econbiz.de/10012237868
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Orienting toward sales growth? : decomposing the variance attributed to three fundamental organizational strategic orientations
Wales, William; Beliaeva, Tatiana; Širokova, Galina V.; … - In: Journal of business research : JBR 109 (2020), pp. 498-510
Persistent link: https://www.econbiz.de/10012238111
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Managing market intelligence : the comparative role of absorptive capacity and market orientation
Rakthin, Sirisuhk; Calantone, Roger J.; Wang, Joyce Feng - In: Journal of business research : JBR 69 (2016) 12, pp. 5569-5577
Persistent link: https://www.econbiz.de/10011597381
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Revisiting the relationship between marketing capabilities and firm performance : the moderating role of market orientation, marketing strategy and organisational power
Cacciolatti, Luca; Lee, Soo-hee - In: Journal of business research : JBR 69 (2016) 12, pp. 5597-5610
Persistent link: https://www.econbiz.de/10011597409
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Effects of industry forces, market orientation, and marketing capabilities on business performance : an empirical analysis of Japanese manufacturers from 2009 to 2011
Takata, Hidesuke - In: Journal of business research : JBR 69 (2016) 12, pp. 5611-5619
Persistent link: https://www.econbiz.de/10011597412
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Market-driving strategy and personnel attributes : top management versus middle management
Stathakopoulos, Vlasis; Kottikas, Konstantinos G.; … - In: Journal of business research : JBR 104 (2019), pp. 529-540
Persistent link: https://www.econbiz.de/10012105192
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A measure of revenue management orientation and its mediating role in the relationship between market orientation and performance
Selmi, Noureddine; Chaney, Damien - In: Journal of business research : JBR 89 (2018), pp. 99-109
Persistent link: https://www.econbiz.de/10011881601
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Where the eyes go, the body follows? : understanding the impact of strategic orientation on corporate social performance
Brower, Jacob; Rowe, Katie - In: Journal of business research : JBR 79 (2017), pp. 134-142
Persistent link: https://www.econbiz.de/10011745198
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Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin; Kiefer, Jasmin; Schubach, Sebastian; … - In: Journal of business research : JBR 163 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014303730