//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Internationales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
Brand image
107
Markenimage
107
Consumer behaviour
86
Konsumentenverhalten
86
Brand management
74
Markenführung
74
Designation of origin
41
Herkunftsbezeichnung
41
Brand
36
Markenartikel
35
International marketing
31
Rules of origin
13
Ursprungsregeln
13
Country of origin
12
Personality psychology
12
Persönlichkeitspsychologie
12
Beziehungsmarketing
11
Relationship marketing
11
China
9
Marketing management
8
Marketingmanagement
8
Advertising effects
7
Corporate reputation
7
Firmenimage
7
Globalisierung
7
Globalization
7
Luxury goods
7
Luxusgüter
7
Multinationales Unternehmen
7
Transnational corporation
7
Werbewirkung
7
Brand equity
6
Comparison
6
Social Web
6
Social web
6
Tourism
6
Tourismus
6
Vergleich
6
Corporate Social Responsibility
5
more ...
less ...
Online availability
All
Undetermined
21
Type of publication
All
Article
31
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Language
All
English
31
Author
All
Magnusson, Peter
2
Vescovi, Tiziano
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Aiello, Gaetano
1
Ang, Tyson
1
Balabanis, George
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Battaglia, Loretta
1
Bauer, Brittney C.
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Bhattacharjee, Debashree Roy
1
Brecic, Ružica
1
Cedrola, Elena
1
Chang, Hsing-Hua Stella
1
Chang, Min-Hua
1
Checchinato, Francesca
1
Chu, Kyounghee
1
Chuang, Cheng-Min
1
Cleveland, Mark
1
De Meulenaer, Sarah
1
Del Giudice, Manlio
1
Dens, Nathalie
1
Diamantopoulos, Adamantios
1
Disegna, Marta
1
Donvito, Raffaele
1
Ewing, Douglas
1
Filipovic, Jelena
1
Fong, Cher Min
1
Garrett, Tony C.
1
Gorton, Matthew
1
Gregory, Gary
1
Guzman, Francisco
1
Han, C. M.
1
He, Jiaxun
1
Heingraj, Sasawan
1
Herz, Marc
1
more ...
less ...
Published in...
All
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of international marketing
17
The journal of brand management : an international journal
15
Journal of business research : JBR
12
Journal of global marketing
11
Journal of international consumer marketing
11
The journal of product & brand management
8
Asia Pacific journal of marketing and logistics
6
Journal of euromarketing
5
Innovatives Markenmanagement
4
Journal of marketing
4
Journal of retailing and consumer services
4
Beiträge der Hochschule Pforzheim
3
Cross-cultural and critical perspectives on brands
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
Cross cultural management : an international journal
2
Entrepreneurship in international marketing
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
Going global: implementing international business operations
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of emerging markets
2
International journal of management and economics
2
International journal of retail and distribution management
2
International marketing in the fast changing world
2
Journal for global business advancement : JGBA
2
Journal of Islamic marketing
2
Journal of international trade & commerce
2
Journal of the Academy of Marketing Science
2
Routledge studies in marketing
2
SpringerLink / Bücher
2
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders
;
Bardhi, Fleura
;
Venkatraman, Meera
- In:
International marketing review
27
(
2010
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
Saved in:
2
Resolving the impasse regarding research on the origins of products and brands
Samiee, Saeed
- In:
International marketing review
28
(
2011
)
5
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009305314
Saved in:
3
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
4
A qualitative approach to understanding brand image in an international context : insights from Croatia and Serbia
Brecic, Ružica
;
Filipovic, Jelena
;
Gorton, Matthew
; …
- In:
International marketing review
30
(
2013
)
4
,
pp. 275-296
Persistent link: https://www.econbiz.de/10009774278
Saved in:
5
Global vs local brands : how home country bias and price differences impact brand evaluations
Winit, Warat
;
Gregory, Gary
;
Cleveland, Mark
;
Verlegh, …
- In:
International marketing review
31
(
2014
)
2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10010345204
Saved in:
6
How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
Saved in:
7
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
8
The impact of brand gender on brand equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
9
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
10
Managing favorable product-country match in international markets : the case of "made in Gessi"
Matarazzo, Michela
;
Resciniti, Riccardo
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010408598
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->