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~isPartOf:"International marketing review"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Springer eBook Collection"
~person:"Drori, Netanel"
~subject:"Schwellenländer"
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Exploring the gap between policy and practice in private branding strategy management in an emerging market
Herstein, Ram
;
Drori, Netanel
;
Berger, Ron
;
Barnes, …
- In:
International marketing review
34
(
2017
)
4
,
pp. 559-578
Persistent link: https://www.econbiz.de/10011760570
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