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~isPartOf:"International marketing review"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Springer eBook Collection"
~subject:"Luxury goods"
~subject:"Schwellenländer"
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Luxury goods
Schwellenländer
Markenführung
212
Brand management
210
Consumer behaviour
108
Konsumentenverhalten
108
Markenimage
98
Brand image
96
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Adeola, Ogechi
3
Barnes, Bradley R.
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He, Jiaxun
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Ozkaya, H. Erkan
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Sakkthivel, A. M.
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Taube, Markus
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Wang, Cheng Lu
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Ashill, Nicholas J.
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Bai, Huifeng
1
Banelis, Melissa
1
Batat, Wided
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Belk, Russell W.
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Berger, Ron
1
Beverland, Michael B.
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Boisvert, Jean
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Bucic, Tania
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Katsikeas, Constantine S.
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Katuse, Paul
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International marketing review
Journal of the Academy of Marketing Science
Springer eBook Collection
Journal of business research : JBR
82
The journal of brand management : an international journal
57
The journal of product & brand management
33
Journal of fashion marketing and management
31
Journal of retailing and consumer services
30
SpringerLink / Bücher
19
Journal of global fashion marketing : JGfM
16
International journal of retail & distribution management
12
Journal of international consumer marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Marketing intelligence & planning
11
Asia Pacific journal of marketing and logistics
10
International journal of advertising : the review of marketing communications
10
The IUP journal of brand management : IJBRM
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of hospitality management
8
Journal of marketing communications
8
Psychology & marketing
8
Journal of global marketing
7
Journal of international marketing
7
Cogent business & management
6
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
International journal of emerging markets
6
Journal of strategic marketing
6
Qualitative market research : an international journal
6
Young consumers : insight and ideas for responsible marketers
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
International journal of consumer studies
5
Journal of marketing management : MM
5
Journal of retailing
5
Journal of travel and tourism marketing
5
Management for Professionals
5
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
Palgrave Studies of Marketing in Emerging Economies
5
The Oxford handbook of luxury business
5
European journal of marketing
4
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ECONIS (ZBW)
31
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1
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
2
A brand built on sand : is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
Saved in:
3
Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
4
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
5
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
6
Do luxury brands successfully entice consumers? : the role of bandwagon effect
Shaikh, Shayan
;
Malik, Aneela
;
Akram, M. S.
; …
- In:
International marketing review
34
(
2017
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10011760567
Saved in:
7
Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
Saved in:
8
Exploring the gap between policy and practice in private branding strategy management in an emerging market
Herstein, Ram
;
Drori, Netanel
;
Berger, Ron
;
Barnes, …
- In:
International marketing review
34
(
2017
)
4
,
pp. 559-578
Persistent link: https://www.econbiz.de/10011760570
Saved in:
9
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
Saved in:
10
International brands in emerging markets : the myths of segmentation
Tanusondjaja, Arry
;
Greenacre, Luke
;
Banelis, Melissa
; …
- In:
International marketing review
32
(
2015
)
6
,
pp. 783-796
Persistent link: https://www.econbiz.de/10011517637
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