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~isPartOf:"International studies of management and organization"
~isPartOf:"The journal of brand management : an international journal"
~person:"Chapleo, Chris"
~subject:"Higher education institution"
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International studies of management and organization
The journal of brand management : an international journal
Developing business strategies and identifying risk factors in modern organizations
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Brands in higher education challenges and potential strategies
Chapleo, Chris
- In:
International studies of management and organization
45
(
2015
)
2
,
pp. 150-163
Persistent link: https://www.econbiz.de/10011286435
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2
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
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